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Defining Your Market

- Winning Strategies for High-Tech, Industrial, and Service Firms

af William Winston
Defining Your Market af William Winston
Bag om Defining Your Market

This book provides the blueprint for visionary companies who are building markets today to be market leaders tomorrow. It does so by providing a practical and comprehensive base for defining and redefining marketing in competitive and fast-changing global markets. You'll find invaluable information about market identification, analysis, selection, and strategy.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780789002525
  • Indbinding:
  • Paperback
  • Sideantal:
  • 180
  • Udgivet:
  • 15. Juli 1998
  • Størrelse:
  • 152x212x0 mm.
  • Vægt:
  • 360 g.
  • 2-4 uger.
  • 15. Oktober 2024
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This book provides the blueprint for visionary companies who are building markets today to be market leaders tomorrow. It does so by providing a practical and comprehensive base for defining and redefining marketing in competitive and fast-changing global markets. You'll find invaluable information about market identification, analysis, selection, and strategy.

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