CRM Handbook, The
- A Business Guide to Customer Relationship Management
- Indbinding:
- Paperback
- Sideantal:
- 336
- Udgivet:
- 30. Oktober 2001
- Størrelse:
- 187x234x19 mm.
- Vægt:
- 592 g.
Leveringstid:
Ukendt - mangler pt.
Beskrivelse af CRM Handbook, The
A how-to guide to defining and implementing Customer Relationship Management. This book shows you: the various roles CRM plays in business; the range of CRM applications and uses, from sales force automation to campaign management to e-CRM and beyond; the context of some of the popular CRM buzzwords; and more.
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