Consumer Behavior in Asia
- Issues and Marketing Practice
- Indbinding:
- Hardback
- Sideantal:
- 130
- Udgivet:
- 22. Juli 1999
- Størrelse:
- 148x210x13 mm.
- Vægt:
- 400 g.
Leveringstid:
2-4 uger
Forventet levering: 15. Oktober 2024
Beskrivelse af Consumer Behavior in Asia
Six contributions written by professors of marketing and business focus on the Chinese consumer market, with one chapter addressing techniques for marketing to "Generation X" in Singapore, Malaysia, and Hong Kong. Other contributions compare North American and Chinese product-country images and bran
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