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Business Negotiations in ELF from a Cultural Linguistic Perspective

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Communication between counterparts from different cultures is frequent in the business world. The book offers an account of cultural-conceptual traits influencing Brazilian-German business encounters. The author explores the theoretical and methodological frameworks of Cultural Linguistics, English as a Lingua Franca, World Englishes, and Business Discourse in explaining how Brazilian and German business people conceptualize business negotiations.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9783110626780
  • Indbinding:
  • Hardback
  • Sideantal:
  • 227
  • Udgivet:
  • 18. November 2019
  • Vægt:
  • 460 g.
  • 8-11 hverdage.
  • 4. Oktober 2024

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Beskrivelse af Business Negotiations in ELF from a Cultural Linguistic Perspective

Communication between counterparts from different cultures is frequent in the business world. The book offers an account of cultural-conceptual traits influencing Brazilian-German business encounters. The author explores the theoretical and methodological frameworks of Cultural Linguistics, English as a Lingua Franca, World Englishes, and Business Discourse in explaining how Brazilian and German business people conceptualize business negotiations.

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