Bøger i Routledge Companions in Business, Management and Accounting serien

The Routledge Companion to Marketing History is the first collection of readings that surveys the broader field of marketing history, including the key activities and practices in the marketing process. With contributors from leading international scholars working in marketing history it provides nine country-specific histories of marketing practice as well as a broad analysis of the field.

This unique companion is designed to capture both the qualitative research and the pedagogic concerns surrounding the concept of communicating accounting. In a comprehensive reference volume, an international coterie of contributors line up to present a state-of-the-art assessment on each of the main facets of this important topic.

This book provides a comprehensive resource which establishes the field of cross-cultural management for the contemporary era - moving beyond dated models of cultural interaction and adopting a global world-view.

Explores how creativity can be better understood, and used, in a range of contexts. This book focuses on creativity in wider organizational theory, and defines the conditions in which creativity can flourish. It also assesses how the contemporary business environment has an impact on creative solutions.

Examines the use of fair value in international financial reporting standards and the US standard SFAS 157 Fair Value Measurement, setting out the case for and against. This title explores fair value accounting in practice, including audit, financial instruments, impairments, an investment banking perspective, and Enron's use of fair value.

The Routledge Companion to the Future of Marketing provides the reader with a comprehensive set of visionary insights into the future of Marketing. This prestige collection aims to challenge the mindset of academics, moving their thinking processes from current thinking into new perspectives and advances in marketing knowledge.

The Routledge Companion to Employment Relations is an extensive reference work that offers students and researchers an introduction to current scholarship in the longstanding discipline of employment relations. It will be an essential addition to library collections in business and management, law, economics sociology and political economy.

Entrepreneurship has exploded as a field of research, with impactful additions from a range of disciplines rendering the field a tricky one to traverse. The Routledge Companion to the Makers of Modern Entrepreneurship offers a comprehensive guide to entrepreneurship, providing an authoritative exploration of the key people and their ideas. This book tells the stories of the scholars who have set the standard and tone for thinking and analyzing entrepreneurship.

Incorporates contributions from management and business writers in areas adjacent to human resource management, including strategy, innovation and organizational learning. Focusing on the interplay between theory and practice, this book is suitable for researchers and students studying human resource management and strategy.

The on-going global financial crisis has led to a new found appreciation of the social, economic and political importance of accounting concepts generally and corporate reporting in particular. This comprehensive, authoritative volume offers students, academics, regulators and practitioners an overview of the current scholarship and practice of this established discipline.

This volume is an important resource to a wide range of readers, including marketing and management specialists, historians, geographers, economists, sociologists and urban planners.

This compendium of scholarship sheds new light on the socio-cultural and historical underpinnings of business in Africa and highlights the relevant theories and models behind contemporary business practice in the region. Also examined are the constraints on business activities in Africa and the emerging 'best practice' for redressing their real and potential impacts.

Organizational diversity has become a topic of interest for practitioners and academics alike. This book explores how diversity in organizations is, and can be researched, providing readers with insights into the potential research designs for studies in contemporary organizations.

Interest in anthropology and ethnography has been an on-going feature of organizational research and pedagogy, this book provides a key reference text that examines these criteria and that pulls together the different ways in which anthropology infuses the study of organizations, both epistemologically and methodologically.

Key international resource on non-profit management.