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The Routledge Companion to Marketing History

indgår i Routledge Companions in Business, Management and Accounting serien

indgår i Routledge Companions in Business, Management and Marketing serien

The Routledge Companion to Marketing History
Bag om The Routledge Companion to Marketing History

The Routledge Companion to Marketing History is the first collection of readings that surveys the broader field of marketing history, including the key activities and practices in the marketing process. With contributors from leading international scholars working in marketing history it provides nine country-specific histories of marketing practice as well as a broad analysis of the field.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780415714181
  • Indbinding:
  • Hardback
  • Sideantal:
  • 500
  • Udgivet:
  • 28. januar 2016
  • Størrelse:
  • 254x183x33 mm.
  • Vægt:
  • 1024 g.
  • 2-4 uger.
  • 29. november 2024
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The Routledge Companion to Marketing History is the first collection of readings that surveys the broader field of marketing history, including the key activities and practices in the marketing process. With contributors from leading international scholars working in marketing history it provides nine country-specific histories of marketing practice as well as a broad analysis of the field.

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