De Aller-Bedste Bøger - over 12 mio. danske og engelske bøger
Levering: 1 - 2 hverdage
Hjælp
Login
  1. Forside
  2. Bøger
  3. Business og læring
  4. Marketing
  5. The Routledge Companion to Marketing History

The Routledge Companion to Marketing History

indgår i Routledge Companions in Business, Management and Accounting serien

indgår i Routledge Companions in Business, Management and Marketing serien

The Routledge Companion to Marketing History
Bag om The Routledge Companion to Marketing History

The Routledge Companion to Marketing History is the first collection of readings that surveys the broader field of marketing history, including the key activities and practices in the marketing process. With contributors from leading international scholars working in marketing history it provides nine country-specific histories of marketing practice as well as a broad analysis of the field.

Vis mere
  • Sprog:
  • Engelsk
  • ISBN:
  • 9780415714181
  • Indbinding:
  • Hardback
  • Sideantal:
  • 500
  • Udgivet:
  • 28. januar 2016
  • Størrelse:
  • 254x183x33 mm.
  • Vægt:
  • 1024 g.
  • 2-4 uger.
  • 28. januar 2025
På lager
Forlænget returret til d. 31. januar 2025
  •  

    Kan ikke leveres inden jul.
    Køb nu og print et gavebevis

Normalpris

Abonnementspris

- Rabat på køb af fysiske bøger
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding

Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.

Beskrivelse af The Routledge Companion to Marketing History

The Routledge Companion to Marketing History is the first collection of readings that surveys the broader field of marketing history, including the key activities and practices in the marketing process. With contributors from leading international scholars working in marketing history it provides nine country-specific histories of marketing practice as well as a broad analysis of the field.

Brugerbedømmelser af The Routledge Companion to Marketing History



Andre købte også..
Find lignende bøger
Bogen The Routledge Companion to Marketing History findes i følgende kategorier: