All Business is Local
- Why Place Matters More than Ever in a Global, Virtual World
- Indbinding:
- Paperback
- Sideantal:
- 256
- Udgivet:
- 23. Februar 2012
- Størrelse:
- 235x171x12 mm.
- Vægt:
- 340 g.
Leveringstid:
2-4 uger
Forventet levering: 15. Oktober 2024
Beskrivelse af All Business is Local
Redefining 'place' as a business imperative in the global economy, this title explores five categories (psychological, physical, virtual, geographical and global) and teaches us that just as customers' relationships to places profoundly affect their relationships to businesses, companies have to be local as well as global in order to succeed.
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