Advertising in the News
- Paid-for Content and the South African Print Media
- Indbinding:
- Paperback
- Udgivet:
- 19. Februar 2007
- Størrelse:
- 208x276x6 mm.
- Vægt:
- 186 g.
Leveringstid:
Ukendt - mangler pt.
Beskrivelse af Advertising in the News
The rise of commercialism poses many challenges to the integrity of the South African media in the post-1994 era. To maintain profitability, many publications have developed a range of strategies to attract advertising. This monograph looks at the range of strategies employed in the print sector to develop paid-for content.
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