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A Dictionary of Marketing

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A Dictionary of Marketing is an accessible, practical, and internationally-focused A-Z guide to all areas of marketing. Covering traditional techniques and theories, as well as the latest terms and concepts in web, digital and social marketing, this is the ideal reference for students and practitioners of marketing worldwide.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780198736424
  • Indbinding:
  • Paperback
  • Sideantal:
  • 544
  • Udgivet:
  • 28. April 2016
  • Udgave:
  • 4
  • Størrelse:
  • 129x198x33 mm.
  • Vægt:
  • 390 g.
  • Ukendt - mangler pt..

Normalpris

Abonnementspris

- Rabat på køb af fysiske bøger
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding

Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.

Beskrivelse af A Dictionary of Marketing

A Dictionary of Marketing is an accessible, practical, and internationally-focused A-Z guide to all areas of marketing. Covering traditional techniques and theories, as well as the latest terms and concepts in web, digital and social marketing, this is the ideal reference for students and practitioners of marketing worldwide.

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