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Wine Brands

- Success Strategies for New Markets, New Consumers and New Trends

af E. Resnick
Wine Brands af E. Resnick
Bag om Wine Brands

This practical new book is written by a leading wine industry expert, in an easy and accessible style. Illustrated with many case studies from around the world, this book describes how marketers and academics can respond to new challenges in the wine trade and is an invaluable guide to anyone working in, or interested in, this industry.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781349363711
  • Indbinding:
  • Paperback
  • Sideantal:
  • 184
  • Udgivet:
  • 18. januar 2016
  • Udgave:
  • 12008
  • Størrelse:
  • 155x235x0 mm.
  • Vægt:
  • 314 g.
  • Ukendt - mangler pt..
Forlænget returret til d. 31. januar 2025

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- 1 valgfrit digitalt ugeblad
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- Adgang til 70.000+ titler
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This practical new book is written by a leading wine industry expert, in an easy and accessible style. Illustrated with many case studies from around the world, this book describes how marketers and academics can respond to new challenges in the wine trade and is an invaluable guide to anyone working in, or interested in, this industry.

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