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Wine Brands

- Success Strategies for New Markets, New Consumers and New Trends

af E. Resnick
Wine Brands af E. Resnick
Bag om Wine Brands

This practical new book is written by a leading wine industry expert, in an easy and accessible style. Illustrated with many case studies from around the world, this book describes how marketers and academics can respond to new challenges in the wine trade and is an invaluable guide to anyone working in, or interested in, this industry.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780230554030
  • Indbinding:
  • Hardback
  • Sideantal:
  • 184
  • Udgivet:
  • 21. maj 2008
  • Størrelse:
  • 240x163x19 mm.
  • Vægt:
  • 464 g.
  • 8-11 hverdage.
  • 16. december 2024
På lager
Forlænget returret til d. 31. januar 2025

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- Rabat på køb af fysiske bøger
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding

Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.

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Beskrivelse af Wine Brands

This practical new book is written by a leading wine industry expert, in an easy and accessible style. Illustrated with many case studies from around the world, this book describes how marketers and academics can respond to new challenges in the wine trade and is an invaluable guide to anyone working in, or interested in, this industry.

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