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Vertical Cooperative Advertising in Supply Chain Management

- A Game-Theoretic Analysis

af Gerhard Aust

indgår i Contributions to Management Science serien

Vertical Cooperative Advertising in Supply Chain Management af Gerhard Aust
Bag om Vertical Cooperative Advertising in Supply Chain Management

In this book methods from Operations Research and Game Theory are used to determine companies' profit-maximizing strategies related to pricing and (cooperative) advertising.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9783319384429
  • Indbinding:
  • Paperback
  • Sideantal:
  • 149
  • Udgivet:
  • 3. August 2016
  • Udgave:
  • 12015
  • Størrelse:
  • 235x155x9 mm.
  • Vægt:
  • 2701 g.
Leveringstid: 8-11 hverdage
Forventet levering: 4. Oktober 2024

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In this book methods from Operations Research and Game Theory are used to determine companies' profit-maximizing strategies related to pricing and (cooperative) advertising.

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