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Urban Destination Marketing in Contemporary Europe

- Uniting Theory and Practice

Bag om Urban Destination Marketing in Contemporary Europe

This book aims to unite theory and practice in the field of destination marketing. It attempts to reconcile the gap between the academic literature on urban destination marketing and the manner in which it is actually undertaken by destination marketing organisations (DMOs).

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781845414924
  • Indbinding:
  • Paperback
  • Sideantal:
  • 192
  • Udgivet:
  • 15. februar 2015
  • Størrelse:
  • 234x157x10 mm.
  • Vægt:
  • 300 g.
  • 2-3 uger.
  • 13. december 2024
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This book aims to unite theory and practice in the field of destination marketing. It attempts to reconcile the gap between the academic literature on urban destination marketing and the manner in which it is actually undertaken by destination marketing organisations (DMOs).

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