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Understanding the Business of Global Media in the Digital Age

Bag om Understanding the Business of Global Media in the Digital Age

This new introductory textbook provides students with the tools they need to understand the way digital technologies have transformed the global media business of the 21st century. In addition to introducing today's convergent world of global media, the book gives readers a greater understanding of their own roles within the media industries.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781138688988
  • Indbinding:
  • Paperback
  • Sideantal:
  • 270
  • Udgivet:
  • 20. oktober 2017
  • Størrelse:
  • 234x194x15 mm.
  • Vægt:
  • 506 g.
  • 8-11 hverdage.
  • 7. december 2024
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Beskrivelse af Understanding the Business of Global Media in the Digital Age

This new introductory textbook provides students with the tools they need to understand the way digital technologies have transformed the global media business of the 21st century. In addition to introducing today's convergent world of global media, the book gives readers a greater understanding of their own roles within the media industries.

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