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The Undermining of Beliefs in the Autonomy and Rationality of Consumers

af John O'Shaughnessy

indgår i Routledge Interpretive Marketing Research serien

The Undermining of Beliefs in the Autonomy and Rationality of Consumers af John O'Shaughnessy
Bag om The Undermining of Beliefs in the Autonomy and Rationality of Consumers

Examining consumption, this book focuses on concepts of autonomy and rationality. It adopts a moderating perspective, reviewing and critiquing attacks on these concepts in order to work towards a more refined view of the consumer.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780415773232
  • Indbinding:
  • Hardback
  • Sideantal:
  • 154
  • Udgivet:
  • 8. november 2007
  • Størrelse:
  • 156x234x0 mm.
  • Vægt:
  • 385 g.
  • 8-11 hverdage.
  • 7. december 2024
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Examining consumption, this book focuses on concepts of autonomy and rationality. It adopts a moderating perspective, reviewing and critiquing attacks on these concepts in order to work towards a more refined view of the consumer.

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