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The Pricing and Revenue Management of Services

- A strategic approach

af Irene C.L. Ng

indgår i Routledge Advances in Management and Business Studies serien

The Pricing and Revenue Management of Services af Irene C.L. Ng
Bag om The Pricing and Revenue Management of Services

In a world of changing lifestyles brought about by new services, technology and e-commerce, this book enters the arena of contemporary research with particular topicality. Integrating both theory and real world practices, Ng advances the latest concepts in pricing and revenue management for services in a language that is useful, prescriptive and yet thought-provoking.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780415551953
  • Indbinding:
  • Paperback
  • Sideantal:
  • 196
  • Udgivet:
  • 30. april 2009
  • Størrelse:
  • 231x154x18 mm.
  • Vægt:
  • 314 g.
  • 2-3 uger.
  • 23. januar 2025
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In a world of changing lifestyles brought about by new services, technology and e-commerce, this book enters the arena of contemporary research with particular topicality. Integrating both theory and real world practices, Ng advances the latest concepts in pricing and revenue management for services in a language that is useful, prescriptive and yet thought-provoking.

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