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The Pricing and Revenue Management of Services

- A Strategic Approach

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In a world of changing lifestyles brought about by new services, technology and e-commerce, this book enters the arena of contemporary research with particular topicality. Integrating both theory and real world practices, Ng advances the latest concepts in pricing and revenue management for services in a language that is useful, prescriptive and yet thought-provoking.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780415350778
  • Indbinding:
  • Hardback
  • Sideantal:
  • 208
  • Udgivet:
  • 26. juli 2007
  • Størrelse:
  • 156x234x13 mm.
  • Vægt:
  • 540 g.
  • 2-3 uger.
  • 23. januar 2025

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In a world of changing lifestyles brought about by new services, technology and e-commerce, this book enters the arena of contemporary research with particular topicality. Integrating both theory and real world practices, Ng advances the latest concepts in pricing and revenue management for services in a language that is useful, prescriptive and yet thought-provoking.

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