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The New Marketing

- How to Win in the Digital Age

af Cheryl Burgess
The New Marketing af Cheryl Burgess
Bag om The New Marketing

The New Marketing, with contributions spanning CMO trailblazers to martech disruptors, behavioral economics luminaries at Yale to leading marketing thinkers at Kellogg and Wharton, is the GPS for navigating in a digital world and moves the craft of marketing through the forces of marketing transformation.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781526490117
  • Indbinding:
  • Hardback
  • Sideantal:
  • 288
  • Udgivet:
  • 25. august 2020
  • Størrelse:
  • 248x175x25 mm.
  • Vægt:
  • 650 g.
Leveringstid: Ukendt - mangler pt.

Bag om Cheryl Burgess

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Beskrivelse af The New Marketing

The New Marketing, with contributions spanning CMO trailblazers to martech disruptors, behavioral economics luminaries at Yale to leading marketing thinkers at Kellogg and Wharton, is the GPS for navigating in a digital world and moves the craft of marketing through the forces of marketing transformation.

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