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The Global News Challenge

- Market Strategies of International Broadcasting Organizations in Developing Countries

Bag om The Global News Challenge

The Global News Challenge tackles one of the timeliest topics in mass communication today-the challenges facing international broadcasters with universal branding strategies in developing countries. This book employs a global perspective to explore the subject across the whole population and different media platforms in select developing markets of Africa and South Asia.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781138689435
  • Indbinding:
  • Paperback
  • Sideantal:
  • 204
  • Udgivet:
  • 27. april 2016
  • Størrelse:
  • 229x154x21 mm.
  • Vægt:
  • 312 g.
  • 8-11 hverdage.
  • 2. december 2024
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Beskrivelse af The Global News Challenge

The Global News Challenge tackles one of the timeliest topics in mass communication today-the challenges facing international broadcasters with universal branding strategies in developing countries. This book employs a global perspective to explore the subject across the whole population and different media platforms in select developing markets of Africa and South Asia.

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