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The Global News Challenge

- Market Strategies of International Broadcasting Organizations in Developing Countries

Bag om The Global News Challenge

The Global News Challenge tackles one of the timeliest topics in mass communication today-the challenges facing international broadcasters with universal branding strategies in developing countries. This book employs a global perspective to explore the subject across the whole population and different media platforms in select developing markets of Africa and South Asia.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780415640664
  • Indbinding:
  • Hardback
  • Sideantal:
  • 188
  • Udgivet:
  • 4. april 2013
  • Størrelse:
  • 159x236x17 mm.
  • Vægt:
  • 428 g.
  • 8-11 hverdage.
  • 2. december 2024

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Beskrivelse af The Global News Challenge

The Global News Challenge tackles one of the timeliest topics in mass communication today-the challenges facing international broadcasters with universal branding strategies in developing countries. This book employs a global perspective to explore the subject across the whole population and different media platforms in select developing markets of Africa and South Asia.

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