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The Economics of Advertising (RLE Advertising)

af Frederic Taylor

indgår i Routledge Library Editions: Advertising serien

The Economics of Advertising (RLE Advertising) af Frederic Taylor
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What is the economic justification of advertising? Is it a vital energizing force in industry, or does it represent a serious waste of money and effort? The great increase in the volume of publicity in modern times is causing people to wonder what its final outcome will be, and whether it is a development to be welcomed or regarded with suspicion.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781138997837
  • Indbinding:
  • Paperback
  • Sideantal:
  • 256
  • Udgivet:
  • 26. November 2015
  • Størrelse:
  • 156x234x14 mm.
  • Vægt:
  • 453 g.
  • 2-3 uger.
  • 10. Oktober 2024
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What is the economic justification of advertising? Is it a vital energizing force in industry, or does it represent a serious waste of money and effort? The great increase in the volume of publicity in modern times is causing people to wonder what its final outcome will be, and whether it is a development to be welcomed or regarded with suspicion.

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