De Aller-Bedste Bøger - over 12 mio. danske og engelske bøger
Levering: 1 - 2 hverdage
Hjælp
Login
  1. Forside
  2. Bøger
  3. Business og læring
  4. Økonomi og finans
  5. The Economics of Advertising (RLE Advertising)

The Economics of Advertising (RLE Advertising)

af Frederic Taylor

indgår i Routledge Library Editions: Advertising serien

The Economics of Advertising (RLE Advertising) af Frederic Taylor
Bag om The Economics of Advertising (RLE Advertising)

What is the economic justification of advertising? Is it a vital energizing force in industry, or does it represent a serious waste of money and effort? The great increase in the volume of publicity in modern times is causing people to wonder what its final outcome will be, and whether it is a development to be welcomed or regarded with suspicion.

Vis mere
  • Sprog:
  • Engelsk
  • ISBN:
  • 9780415818032
  • Indbinding:
  • Hardback
  • Sideantal:
  • 250
  • Udgivet:
  • 21. marts 2013
  • Størrelse:
  • 156x234x18 mm.
  • Vægt:
  • 630 g.
  • 8-11 hverdage.
  • 6. december 2024
På lager

Normalpris

Abonnementspris

- Rabat på køb af fysiske bøger
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding

Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.

Bag om Frederic Taylor

Vis alle bøger af Frederic Taylor

Beskrivelse af The Economics of Advertising (RLE Advertising)

What is the economic justification of advertising? Is it a vital energizing force in industry, or does it represent a serious waste of money and effort? The great increase in the volume of publicity in modern times is causing people to wonder what its final outcome will be, and whether it is a development to be welcomed or regarded with suspicion.

Brugerbedømmelser af The Economics of Advertising (RLE Advertising)



Andre købte også..
Find lignende bøger
Bogen The Economics of Advertising (RLE Advertising) findes i følgende kategorier: