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The Economics and Financing of Media Companies

- Second Edition

af Robert G. Picard
The Economics and Financing of Media Companies af Robert G. Picard
Bag om The Economics and Financing of Media Companies

Employs business concepts and analyses to explore the operations and activities of media firms and the forces and issues affecting them. This book surveys the structures and operations of various media, including their business characteristics and business models, how they differ from other products and services, and why failure rates are so high.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780823232574
  • Indbinding:
  • Paperback
  • Sideantal:
  • 286
  • Udgivet:
  • 24. maj 2011
  • Størrelse:
  • 152x228x16 mm.
  • Vægt:
  • 394 g.
  • 8-11 hverdage.
  • 17. januar 2025

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- Adgang til 70.000+ titler
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Abonnementet koster 75 kr./md.
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Employs business concepts and analyses to explore the operations and activities of media firms and the forces and issues affecting them. This book surveys the structures and operations of various media, including their business characteristics and business models, how they differ from other products and services, and why failure rates are so high.

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