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The Economics and Financing of Media Companies

- Second Edition

af Robert G. Picard
The Economics and Financing of Media Companies af Robert G. Picard
Bag om The Economics and Financing of Media Companies

Using contemporary examples from American and global media companies, this book contains a wealth of information, including useful charts and tables, important for both those who work in and study media industries. It goes beyond simplistic explanations to show how various internal and external forces direct and constrain decisions in media firms.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780823232567
  • Indbinding:
  • Hardback
  • Sideantal:
  • 286
  • Udgivet:
  • 24. maj 2011
  • Størrelse:
  • 159x236x19 mm.
  • Vægt:
  • 510 g.
  • 2-3 uger.
  • 23. januar 2025
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Using contemporary examples from American and global media companies, this book contains a wealth of information, including useful charts and tables, important for both those who work in and study media industries. It goes beyond simplistic explanations to show how various internal and external forces direct and constrain decisions in media firms.

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