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The Development of Scientific Marketing in the Twentieth Century

- Research for Sales in the Pharmaceutical Industry

af Jean-Paul Gaudilliere

indgår i Studies for the Society for the Social History of Medicine serien

The Development of Scientific Marketing in the Twentieth Century af Jean-Paul Gaudilliere
Bag om The Development of Scientific Marketing in the Twentieth Century

The global pharmaceutical industry is currently estimated to be worth $1 trillion. Contributors chart the rise of scientific marketing within the industry from 1920-1980. This is the first comprehensive study into pharmaceutical marketing, demonstrating that many new techniques were actually developed in Europe before being exported to America.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781848935594
  • Indbinding:
  • Hardback
  • Sideantal:
  • 284
  • Udgivet:
  • 1. marts 2015
  • Størrelse:
  • 162x243x30 mm.
  • Vægt:
  • 610 g.
  • 2-3 uger.
  • 11. december 2024

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- Adgang til 70.000+ titler
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The global pharmaceutical industry is currently estimated to be worth $1 trillion. Contributors chart the rise of scientific marketing within the industry from 1920-1980. This is the first comprehensive study into pharmaceutical marketing, demonstrating that many new techniques were actually developed in Europe before being exported to America.

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