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The Development of Scientific Marketing in the Twentieth Century

- Research for Sales in the Pharmaceutical Industry

af Jean-Paul Gaudilliere

indgår i Studies for the Society for the Social History of Medicine serien

The Development of Scientific Marketing in the Twentieth Century af Jean-Paul Gaudilliere
Bag om The Development of Scientific Marketing in the Twentieth Century

The global pharmaceutical industry is currently estimated to be worth $1 trillion. Contributors chart the rise of scientific marketing within the industry from 1920-1980. This is the first comprehensive study into pharmaceutical marketing, demonstrating that many new techniques were actually developed in Europe before being exported to America.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781138630116
  • Indbinding:
  • Paperback
  • Sideantal:
  • 288
  • Udgivet:
  • 7. februar 2017
  • Størrelse:
  • 233x156x24 mm.
  • Vægt:
  • 438 g.
  • 8-11 hverdage.
  • 21. november 2024
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The global pharmaceutical industry is currently estimated to be worth $1 trillion. Contributors chart the rise of scientific marketing within the industry from 1920-1980. This is the first comprehensive study into pharmaceutical marketing, demonstrating that many new techniques were actually developed in Europe before being exported to America.

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