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Technology and Innovation for Marketing

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Including a wealth of empirical and theoretical contributions, models, approaches methods, tools and case studies, this book is essential reading for marketing strategy, digital marketing, and innovation students, as well as marketing practitioners.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781138323179
  • Indbinding:
  • Paperback
  • Sideantal:
  • 130
  • Udgivet:
  • 28. august 2018
  • Størrelse:
  • 176x244x9 mm.
  • Vægt:
  • 282 g.
  • 8-11 hverdage.
  • 16. december 2024
På lager
Forlænget returret til d. 31. januar 2025

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Including a wealth of empirical and theoretical contributions, models, approaches methods, tools and case studies, this book is essential reading for marketing strategy, digital marketing, and innovation students, as well as marketing practitioners.

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