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Technology and Innovation for Marketing

af Eleonora (University of Bristol Pantano
Technology and Innovation for Marketing af Eleonora (University of Bristol Pantano
Bag om Technology and Innovation for Marketing

Including a wealth of empirical and theoretical contributions, models, approaches methods, tools and case studies, this book is essential reading for marketing strategy, digital marketing, and innovation students, as well as marketing practitioners.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781138323155
  • Indbinding:
  • Hardback
  • Sideantal:
  • 130
  • Udgivet:
  • 29. august 2018
  • Størrelse:
  • 252x181x16 mm.
  • Vægt:
  • 408 g.
  • 8-11 hverdage.
  • 20. november 2024
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- Rabat på køb af fysiske bøger
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding

Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.

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Beskrivelse af Technology and Innovation for Marketing

Including a wealth of empirical and theoretical contributions, models, approaches methods, tools and case studies, this book is essential reading for marketing strategy, digital marketing, and innovation students, as well as marketing practitioners.

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