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Sustainable Marketing

- A Holistic Approach

Bag om Sustainable Marketing

This unique book explores the sustainability practices that benefit companies, stakeholders and society, by drawing upon the latest research and industry examples. Dissecting the interplay between marketing and society, Peterson encourages us to critically assess the demand for businesses to engage with sustainability guidelines and environmental concerns while remaining profitable.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781526494634
  • Indbinding:
  • Paperback
  • Sideantal:
  • 440
  • Udgivet:
  • 25. maj 2021
  • Størrelse:
  • 233x185x30 mm.
  • Vægt:
  • 790 g.
  • 2-3 uger.
  • 10. december 2024
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Beskrivelse af Sustainable Marketing

This unique book explores the sustainability practices that benefit companies, stakeholders and society, by drawing upon the latest research and industry examples. Dissecting the interplay between marketing and society, Peterson encourages us to critically assess the demand for businesses to engage with sustainability guidelines and environmental concerns while remaining profitable.

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