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Strategic Positioning in Voluntary and Charitable Organizations

af Celine Chew

indgår i Routledge Studies in the Management of Voluntary and Non-Profit Organizations serien

Strategic Positioning in Voluntary and Charitable Organizations af Celine Chew
Bag om Strategic Positioning in Voluntary and Charitable Organizations

Using a three-stage approach which involves an exploratory survey and multiple case studies, this book reveals that charitable organizations are positioning themselves in distinctive ways that are not adequately explained by contemporary perspectives on strategic positioning derived from commercial strategy and marketing management literatures.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781138879447
  • Indbinding:
  • Paperback
  • Sideantal:
  • 260
  • Udgivet:
  • 23. april 2015
  • Størrelse:
  • 156x234x0 mm.
  • Vægt:
  • 385 g.
  • 2-3 uger.
  • 3. december 2024

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Using a three-stage approach which involves an exploratory survey and multiple case studies, this book reveals that charitable organizations are positioning themselves in distinctive ways that are not adequately explained by contemporary perspectives on strategic positioning derived from commercial strategy and marketing management literatures.

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