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Strategic Positioning in Voluntary and Charitable Organizations

af Celine Chew

indgår i Routledge Studies in the Management of Voluntary and Non-Profit Organizations serien

Strategic Positioning in Voluntary and Charitable Organizations af Celine Chew
Bag om Strategic Positioning in Voluntary and Charitable Organizations

Rekindling the critical analysis of the adoption of generic commercial (for-profit) management approaches in the non-profit context, this book reveals that charities are positioning themselves in their evolving external environment in distinctive ways that are not adequately explained by positioning theories.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780415453042
  • Indbinding:
  • Hardback
  • Sideantal:
  • 260
  • Udgivet:
  • 1. april 2009
  • Størrelse:
  • 159x229x20 mm.
  • Vægt:
  • 518 g.
  • 2-4 uger.
  • 28. januar 2025
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Rekindling the critical analysis of the adoption of generic commercial (for-profit) management approaches in the non-profit context, this book reveals that charities are positioning themselves in their evolving external environment in distinctive ways that are not adequately explained by positioning theories.

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