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Strategic Marketing for High Technology Products

- An Integrated Approach

Bag om Strategic Marketing for High Technology Products

This book delimits the concept of high technology and explores the characteristics of high-tech markets and the high-tech environment, with the ultimate goal of contributing to the formulation of effective new processes for product development and launching to the market, in the high-tech context. It highlights and promotes the integrated functional department approach, especially in relation to R&D and Marketing, It outlines and classifies the specific qualities and characteristics of the high-tech sector, while accommodating their use within the context of strategic marketing management and adopts a marketing oriented approach (consumer oriented, market oriented and competition oriented).

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781138559288
  • Indbinding:
  • Hardback
  • Sideantal:
  • 194
  • Udgivet:
  • 1. maj 2018
  • Størrelse:
  • 161x241x18 mm.
  • Vægt:
  • 440 g.
  • 8-11 hverdage.
  • 16. januar 2025
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Beskrivelse af Strategic Marketing for High Technology Products

This book delimits the concept of high technology and explores the characteristics of high-tech markets and the high-tech environment, with the ultimate goal of contributing to the formulation of effective new processes for product development and launching to the market, in the high-tech context. It highlights and promotes the integrated functional department approach, especially in relation to R&D and Marketing, It outlines and classifies the specific qualities and characteristics of the high-tech sector, while accommodating their use within the context of strategic marketing management and adopts a marketing oriented approach (consumer oriented, market oriented and competition oriented).

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