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Strategic Management and Online Selling

- Creating Competitive Advantage with Intangible Web Goods

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This book focuses on Business to Customer business on the internet in order to consider how firms with similar specific characteristics are able to realise competitive advantages. The book presents a new perspective on strategic management theory.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780415652001
  • Indbinding:
  • Paperback
  • Sideantal:
  • 256
  • Udgivet:
  • 2. november 2012
  • Størrelse:
  • 158x230x14 mm.
  • Vægt:
  • 384 g.
  • 2-4 uger.
  • 29. januar 2025
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This book focuses on Business to Customer business on the internet in order to consider how firms with similar specific characteristics are able to realise competitive advantages. The book presents a new perspective on strategic management theory.

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