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Strategic Management and Online Selling

- Creating Competitive Advantage with Intangible Web Goods

af Susanne Royer

indgår i Routledge Advances in Management and Business Studies serien

Strategic Management and Online Selling af Susanne Royer
Bag om Strategic Management and Online Selling

This book focuses on Business to Customer business on the internet in order to consider how firms with similar specific characteristics are able to realise competitive advantages. The book presents a new perspective on strategic management theory.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780415652001
  • Indbinding:
  • Paperback
  • Sideantal:
  • 256
  • Udgivet:
  • 2. november 2012
  • Størrelse:
  • 158x230x14 mm.
  • Vægt:
  • 384 g.
Leveringstid: 2-4 uger
Forventet levering: 28. november 2024

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This book focuses on Business to Customer business on the internet in order to consider how firms with similar specific characteristics are able to realise competitive advantages. The book presents a new perspective on strategic management theory.

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