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Strategic Management and Online Selling

- Creating Competitive Advantage with Intangible Web Goods

Bag om Strategic Management and Online Selling

Focuses on Business to Customer business on the internet in order to consider how firms with similar specific characteristics are able to realise competitive advantages. The book presents a perspective on strategic management theory.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780415349949
  • Indbinding:
  • Hardback
  • Sideantal:
  • 256
  • Udgivet:
  • 5. maj 2005
  • Størrelse:
  • 236x164x22 mm.
  • Vægt:
  • 530 g.
  • 8-11 hverdage.
  • 21. november 2024

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Abonnementspris

- Rabat på køb af fysiske bøger
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding

Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.

Beskrivelse af Strategic Management and Online Selling

Focuses on Business to Customer business on the internet in order to consider how firms with similar specific characteristics are able to realise competitive advantages. The book presents a perspective on strategic management theory.

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