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School Commercialism

- From Democratic Ideal to Market Commodity

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Commercial activity in schools reflects the consumerist society at large. This book reviews the historical development of this situation and questions whether corporate marketing and profit-making belong in an educational setting. It offers the marketer's and the educationalist's perspectives for evaluation.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780415951319
  • Indbinding:
  • Hardback
  • Sideantal:
  • 190
  • Udgivet:
  • 23. juni 2005
  • Størrelse:
  • 129x198x18 mm.
  • Vægt:
  • 345 g.
  • 2-4 uger.
  • 7. december 2024
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- Adgang til 70.000+ titler
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Beskrivelse af School Commercialism

Commercial activity in schools reflects the consumerist society at large. This book reviews the historical development of this situation and questions whether corporate marketing and profit-making belong in an educational setting. It offers the marketer's and the educationalist's perspectives for evaluation.

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