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Principles and Practice of Marketing

Bag om Principles and Practice of Marketing

With engaging real-life examples from brands such as Netflix and Paypal, this friendly textbook will lead students to exam success whilst encouraging them to think critically about key topics such as digital technologies, globalization and being green.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781446274002
  • Indbinding:
  • Paperback
  • Sideantal:
  • 800
  • Udgivet:
  • 19. november 2013
  • Udgave:
  • 3
  • Størrelse:
  • 197x265x31 mm.
  • Vægt:
  • 1886 g.
  • Ukendt - mangler pt..

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With engaging real-life examples from brands such as Netflix and Paypal, this friendly textbook will lead students to exam success whilst encouraging them to think critically about key topics such as digital technologies, globalization and being green.

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