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Principles and Practice of Marketing

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With engaging real-life examples from brands such as Netflix and Paypal, this friendly textbook will lead students to exam success whilst encouraging them to think critically about key topics such as digital technologies, globalization and being green.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781446273999
  • Indbinding:
  • Hardback
  • Sideantal:
  • 800
  • Udgivet:
  • 10. december 2013
  • Udgave:
  • 3
  • Størrelse:
  • 197x272x44 mm.
  • Vægt:
  • 2068 g.
  • 2-4 uger.
  • 14. december 2024

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- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding

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With engaging real-life examples from brands such as Netflix and Paypal, this friendly textbook will lead students to exam success whilst encouraging them to think critically about key topics such as digital technologies, globalization and being green.

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