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Principles and Practice of Marketing

af Jim Blythe
Principles and Practice of Marketing af Jim Blythe
Bag om Principles and Practice of Marketing

With engaging real-life examples from brands such as Netflix and Paypal, this friendly textbook will lead students to exam success whilst encouraging them to think critically about key topics such as digital technologies, globalization and being green.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781446273999
  • Indbinding:
  • Hardback
  • Sideantal:
  • 800
  • Udgivet:
  • 10. december 2013
  • Udgave:
  • 3
  • Størrelse:
  • 197x272x44 mm.
  • Vægt:
  • 2068 g.
Leveringstid: 2-4 uger
Forventet levering: 29. november 2024

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With engaging real-life examples from brands such as Netflix and Paypal, this friendly textbook will lead students to exam success whilst encouraging them to think critically about key topics such as digital technologies, globalization and being green.

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