De Aller-Bedste Bøger - over 12 mio. danske og engelske bøger
Levering: 1 - 2 hverdage

Positioning Theory and Strategic Communication

- A new approach to public relations research and practice

Bag om Positioning Theory and Strategic Communication

This book presents a new framework for intentional strategic positioning in public relations. It is a significant move away from the symmetrical communication ideas that have dominated public relations thinking for several decades. Whilst positioning is not something new in public relations, this book is the first to explicate what it involves, how it works and how to do it.

Vis mere
  • Sprog:
  • Engelsk
  • ISBN:
  • 9781138497368
  • Indbinding:
  • Paperback
  • Sideantal:
  • 228
  • Udgivet:
  • 3. april 2018
  • Størrelse:
  • 232x156x19 mm.
  • Vægt:
  • 384 g.
  • 8-11 hverdage.
  • 6. december 2024

Normalpris

Abonnementspris

- Rabat på køb af fysiske bøger
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding

Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.

Beskrivelse af Positioning Theory and Strategic Communication

This book presents a new framework for intentional strategic positioning in public relations. It is a significant move away from the symmetrical communication ideas that have dominated public relations thinking for several decades. Whilst positioning is not something new in public relations, this book is the first to explicate what it involves, how it works and how to do it.

Brugerbedømmelser af Positioning Theory and Strategic Communication



Find lignende bøger
Bogen Positioning Theory and Strategic Communication findes i følgende kategorier: