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  4. Neuroelectrical Brain Imaging Tools for the Study of the Efficacy of TV Advertising Stimuli and their Application to Neuromarketing

Neuroelectrical Brain Imaging Tools for the Study of the Efficacy of TV Advertising Stimuli and their Application to Neuromarketing

af Giovanni Vecchiato, Patrizia Cherubino, Arianna Trettel, Fabio Babiloni

indgår i Biosystems & Biorobotics serien

Neuroelectrical Brain Imaging Tools for the Study of the Efficacy of TV Advertising Stimuli and their Application to Neuromarketing af Giovanni Vecchiato
Bag om Neuroelectrical Brain Imaging Tools for the Study of the Efficacy of TV Advertising Stimuli and their Application to Neuromarketing

In this book the authors describe their original research on the potential of both standard and high-resolution electroencephalography (EEG) for analyzing brain activity in response to TV advertising.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9783642380631
  • Indbinding:
  • Hardback
  • Sideantal:
  • 136
  • Udgivet:
  • 11. maj 2013
  • Udgave:
  • 2013
  • Størrelse:
  • 235x155x15 mm.
  • Vægt:
  • 3613 g.
  • 8-11 hverdage.
  • 28. november 2024
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In this book the authors describe their original research on the potential of both standard and high-resolution electroencephalography (EEG) for analyzing brain activity in response to TV advertising.

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