Mixed Method Research Design
- An Application in Consumer-Brand Relationships (CBR)
- Indbinding:
- Paperback
- Sideantal:
- 174
- Udgivet:
- 15. maj 2016
- Udgave:
- 12014
- Størrelse:
- 235x155x10 mm.
- Vægt:
- 2934 g.
Leveringstid:
2-3 uger
Forventet levering: 25. november 2024
Beskrivelse af Mixed Method Research Design
This book will help readers design and conduct research in management-related fields. It examines the procedures of mixing qualitative and quantitative research paradigms for both hypothesis development and testing.
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