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Mixed Method Research Design

- An Application in Consumer-Brand Relationships (CBR)

Bag om Mixed Method Research Design

This book will help readers design and conduct research in management-related fields. It examines the procedures of mixing qualitative and quantitative research paradigms for both hypothesis development and testing.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9783319026862
  • Indbinding:
  • Hardback
  • Sideantal:
  • 174
  • Udgivet:
  • 19. november 2013
  • Udgave:
  • 2014
  • Vægt:
  • 4085 g.
  • 2-3 uger.
  • 25. november 2024

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This book will help readers design and conduct research in management-related fields. It examines the procedures of mixing qualitative and quantitative research paradigms for both hypothesis development and testing.

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