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Mastering the Business Environment

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Provides an insight into the key external analyses organisations need to undertake. Using the acronym SPECTACLES, the book considers the Social, Political, Economic, Cultural, Technological, Aesthetic, Customer, Legal, Environmental and Sectoral factors that make up the set of external influences on the organisation. Using examples from real organisations, the book provides the reader with clear pointers as to the factors to be considered and their interrelationship. Each chapter includes information for carrying out the analyses, together with a summary and a set of questions.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780333929377
  • Indbinding:
  • Paperback
  • Sideantal:
  • 272
  • Udgivet:
  • 28. februar 2001
  • Størrelse:
  • 156x234x15 mm.
  • Vægt:
  • 408 g.
  • 2-4 uger.
  • 17. december 2024
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Beskrivelse af Mastering the Business Environment

Provides an insight into the key external analyses organisations need to undertake. Using the acronym SPECTACLES, the book considers the Social, Political, Economic, Cultural, Technological, Aesthetic, Customer, Legal, Environmental and Sectoral factors that make up the set of external influences on the organisation.
Using examples from real organisations, the book provides the reader with clear pointers as to the factors to be considered and their interrelationship. Each chapter includes information for carrying out the analyses, together with a summary and a set of questions.

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