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Marketing the e-Business

af Lisa (University of Southampton School of Management Harris

indgår i Routledge eBusiness serien

Marketing the e-Business af Lisa (University of Southampton School of Management Harris
Bag om Marketing the e-Business

Unpicks the challenges of e-marketing for various types of business. This book uses case studies and accompanying web material to provide a study of marketing strategies. It analyses the benefits of e-marketing as a tool for improving efficiency and effectiveness rather than promising business revolution.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780415965019
  • Indbinding:
  • Paperback
  • Sideantal:
  • 368
  • Udgivet:
  • 13. december 2007
  • Udgave:
  • 2
  • Størrelse:
  • 147x227x12 mm.
  • Vægt:
  • 492 g.
  • 8-11 hverdage.
  • 26. november 2024

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Beskrivelse af Marketing the e-Business

Unpicks the challenges of e-marketing for various types of business. This book uses case studies and accompanying web material to provide a study of marketing strategies. It analyses the benefits of e-marketing as a tool for improving efficiency and effectiveness rather than promising business revolution.

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