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Marketing Research for the Tourism, Hospitality and Events Industries

Marketing Research for the Tourism, Hospitality and Events Industriesaf Bonita Kolb
Bag om Marketing Research for the Tourism, Hospitality and Events Industries

This user-friendly textbook covers qualitative, quantitative and social media research methods to provide students and course leaders with an accessible guide for learning and teaching marketing research from start to finish.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781032940403
  • Indbinding:
  • Hardback
  • Sideantal:
  • 196
  • Udgivet:
  • 20. juni 2025
  • Udgave:
  • 2
  • Størrelse:
  • 174x246x0 mm.
  • Kan forudbestilles.
  • 20. juni 2025
  • Bogen kan først forudbestilles 2 måneder før udgivelsesdatoen

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- Rabat på køb af fysiske bøger
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding

Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.

Beskrivelse af Marketing Research for the Tourism, Hospitality and Events Industries

This user-friendly textbook covers qualitative, quantitative and social media research methods to provide students and course leaders with an accessible guide for learning and teaching marketing research from start to finish.

Brugerbedømmelser af Marketing Research for the Tourism, Hospitality and Events Industries



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