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Marketing Management

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The global bestseller Marketing Management is considered as the authoritative text on the subject. The 5th European edition focuses on fundamental aspects such as accessibility and the fast-moving pace of modern marketing. Covering a wide range of concepts, in-depth European case studies and exercises, the book offers the tools every student needs.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781292727035
  • Indbinding:
  • Paperback
  • Sideantal:
  • 808
  • Udgivet:
  • 12. juni 2024
  • Udgave:
  • 5
  • Størrelse:
  • 275x211x31 mm.
  • Vægt:
  • 1672 g.
  • 4-7 hverdage.
  • 5. december 2024
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- Rabat på køb af fysiske bøger
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding

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Ingen binding og kan opsiges når som helst.

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The global bestseller Marketing Management is considered as the authoritative text on the subject. The 5th European edition focuses on fundamental aspects such as accessibility and the fast-moving pace of modern marketing. Covering a wide range of concepts, in-depth European case studies and exercises, the book offers the tools every student needs.

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