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Marketing Management

- European Edition

af Philip Kotler
Marketing Management af Philip Kotler
Bag om Marketing Management

Consolidate your knowledge of marketing management with this bestselling text. Marketing Management, 4th edition, is considered by many as the authoritative text on the subject. The textbook covers a wide range of concepts and issues, accurately reflecting the fast-moving pace of modern marketing. A key aid for undergraduates and postgraduates.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781292248448
  • Indbinding:
  • Hardback
  • Sideantal:
  • 840
  • Udgivet:
  • 11. juli 2019
  • Udgave:
  • 4
  • Størrelse:
  • 215x280x30 mm.
  • Vægt:
  • 1942 g.
  • Ukendt - mangler pt..

Normalpris

Abonnementspris

- Rabat på køb af fysiske bøger
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding

Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.

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Beskrivelse af Marketing Management

Consolidate your knowledge of marketing management with this bestselling text. Marketing Management, 4th edition, is considered by many as the authoritative text on the subject. The textbook covers a wide range of concepts and issues, accurately reflecting the fast-moving pace of modern marketing. A key aid for undergraduates and postgraduates.

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