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Marketing and Social Construction

- Exploring the Rhetorics of Managed Consumption

af Chris Hackley

indgår i Routledge Interpretive Marketing Research serien

Marketing and Social Construction af Chris Hackley
Bag om Marketing and Social Construction

Presents a social-constructionist critique of popular approaches to teaching, theorising and writing about marketing. Drawing on a range of European and North American studies, this book suggests a broadened theoretical scope and renewed critical agenda for research, theory and teaching in marketing.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780415439695
  • Indbinding:
  • Paperback
  • Sideantal:
  • 234
  • Udgivet:
  • 26. marts 2007
  • Størrelse:
  • 156x234x0 mm.
  • Vægt:
  • 408 g.
  • 2-3 uger.
  • 11. december 2024
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Presents a social-constructionist critique of popular approaches to teaching, theorising and writing about marketing. Drawing on a range of European and North American studies, this book suggests a broadened theoretical scope and renewed critical agenda for research, theory and teaching in marketing.

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