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Marketing and Designing the Tourist Experience

af Isabelle (Senior lecturer Frochot
Marketing and Designing the Tourist Experience af Isabelle (Senior lecturer Frochot
Bag om Marketing and Designing the Tourist Experience

The topic of 'experience' is becoming central to full understanding of consumer behaviour. The book covers the key sectors where it is critical - from resort management and tourist information to destination marketing. International in scope it backs up the theory throughout with relevant case materials, questions and exercises.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781908999450
  • Indbinding:
  • Hardback
  • Sideantal:
  • 226
  • Udgivet:
  • 31. marts 2013
  • Størrelse:
  • 194x253x22 mm.
  • Vægt:
  • 650 g.
  • Ukendt - mangler pt..
Forlænget returret til d. 31. januar 2025

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Abonnementspris

- Rabat på køb af fysiske bøger
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding

Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.

Bag om Isabelle (Senior lecturer Frochot

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Beskrivelse af Marketing and Designing the Tourist Experience

The topic of 'experience' is becoming central to full understanding of consumer behaviour. The book covers the key sectors where it is critical - from resort management and tourist information to destination marketing. International in scope it backs up the theory throughout with relevant case materials, questions and exercises.

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