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M: Advertising ISE

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M: Advertising examines advertising from the perspective of the advertiser as well as the specialists who create advertising. M: Advertising takes students beyond theory to learn about roles within each of these organizations, and to consider which they might one day play themselves in a highly visual, condensed, engaging format. Supported by a robust digital Connect Advertising offer, M is relevant, engaging, and cost-effective for today's business students.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781260598223
  • Indbinding:
  • Paperback
  • Sideantal:
  • 482
  • Udgivet:
  • 28. april 2021
  • Udgave:
  • 4
  • Størrelse:
  • 348x305x19 mm.
  • Vægt:
  • 844 g.
  • Ukendt - mangler pt..
Forlænget returret til d. 31. januar 2025
  •  

    Kan formentlig ikke leveres inden jul

Normalpris

Abonnementspris

- Rabat på køb af fysiske bøger
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding

Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.

Beskrivelse af M: Advertising ISE

M: Advertising examines advertising from the perspective of the advertiser as well as the specialists who create advertising. M: Advertising takes students beyond theory to learn about roles within each of these organizations, and to consider which they might one day play themselves in a highly visual, condensed, engaging format. Supported by a robust digital Connect Advertising offer, M is relevant, engaging, and cost-effective for today's business students.

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