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Interpretation in Social Life, Social Science, and Marketing

af John O'Shaughnessy

indgår i Routledge Interpretive Marketing Research serien

Interpretation in Social Life, Social Science, and Marketing af John O'Shaughnessy
Bag om Interpretation in Social Life, Social Science, and Marketing

This book analyzes the nature and role of interpretation in social interactions, decision making in social science enquiries and consumer marketing, in the use of statistics and causal analysis, in consumer evaluations of products and in interpreting problematic situations along side biases arising from the emotions.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781138992573
  • Indbinding:
  • Paperback
  • Sideantal:
  • 228
  • Udgivet:
  • 15. juli 2016
  • Størrelse:
  • 152x229x0 mm.
  • Vægt:
  • 317 g.
  • 8-11 hverdage.
  • 26. november 2024

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This book analyzes the nature and role of interpretation in social interactions, decision making in social science enquiries and consumer marketing, in the use of statistics and causal analysis, in consumer evaluations of products and in interpreting problematic situations along side biases arising from the emotions.

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